View

Al Hokail Medical Group — Two Quarters, Side by Side

SEO / Healthcare

Content management, structured data, and on- and off-page optimisation for a Saudi medical group. Search Console compares the last three months against the three before them: clicks 38.2K against 14.1K, impressions 1.67M against 566K.

Client
Al Hokail Medical Group
Market
Saudi Arabia
Sector
Healthcare
Service
Search Engine Optimisation
Reporting period
Last 3 months vs previous 3 months
Clicks
14.1K 38.2K
Impressions
566K 1.67M

Google Search Console, last 3 months compared with the previous 3 months.

The Search Console Comparison

The upper figure in each tile is the last three months; the lower one is the previous three.

Al Hokail Search Console comparison showing 38.2K clicks against 14.1K and 1.67M impressions against 566K
Total clicks 38.2K against 14.1K. Total impressions 1.67M against 566K. Average click-through rate 2.3% against 2.5%. Average position 12.7 against 9.8.
View full size

The Part Most Portfolios Would Leave Out

Average position in this comparison moved from 9.8 to 12.7. In Search Console a lower number is a better position, so that is a decline, not an improvement, and we are not going to describe it as one.

It is also what you would expect alongside a threefold rise in impressions: as a site starts appearing for a much wider set of queries, many of them newer and more competitive, the average across all of them can fall even while traffic grows. Clicks nearly tripled over the same window. Both things are true, and both are on this page.

What We Delivered

  • Content Management
  • On-Page Optimisation
  • Off-Page Optimisation
  • Structured Data Implementation
  • Technical SEO Recommendations
  • Search Console Monitoring

We Will Show You the Numbers That Did Not Move, Too.

A report that only contains good news is not a report. Ours name what went the other way and why.